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IFA 2016: when Huawei makes Honor

When Huawei gets to mid-range, it is inspired by her own brand: Honor. The result ? The Nova and Nova Plus, devices equipped to crush the competition.

Huawei has already proven itself in the premium sector. P9 is a device of high quality, largely due to his unpublished photo offer: lens designed by Leica.
It was time for the Chinese brand to address the mid-range, and what better than the IFA to present their new weapons: the Huawei Nova and Nova Plus.
Exit S2 Mate and Mate 9, expected to be unveiled during the Berlin area, and room for a new generation of smartphones.
With these phones, Huawei directly attacks the Samsung Galaxy A5 and Honor 8. Even tariff order (in € 400) course, but the technical characteristics poles apart.
The Nova and Nova addition has been made to crush the competition.
First, they both feature a curved screen 2.5D Glass 5 and 5.5 inch Full HD.

  • The Nova Plus opts for a 5.5 inch screen.
According to Richard Yu, CEO of Huawei Consumer Business, tile occupies 76% of the surface of the phone to a large screen border of only 1.8 mm.
Furthermore, Nova and Nova Plus are equipped with technology Life True Colors, intended to provide a much better rendering: deeper blacks, improved contrast, more natural light, etc.
Qualcomm signs the processor and equips terminals of an octuple-heart Snapdragon 625, clocked at 2 GHz. The set is backed by 3GB of RAM.
According to Richard Yu, the Nova offer, compared with the Galaxy A5, much better performance for CPU, GPU, and energy efficiency (42% for the CPU, + 45% for the GPU, + 35 % for the Power Consumption Efficiency).
Question autonomy, Nova loads a Li-Ion battery of 3020 mAh while the Nova Plus is a little better off, with its Li-Ion 3340 mAh of.

Here's how the sum Nova Plus screen and larger battery.

On paper, these devices allow navigate in 4G for more than 48 hours for Nova, and 52 hours for Nova Plus.
One of the big new features present on these smartphones is the One Touch Control, a digital sensor, located behind the devices used to trigger certain actions: answer calls, switch tabs, delete notifications, or triggering a selfie .
For music fans, the Nova are equipped with DTS Headphone X technology, perfect to simulate 7.1 surround sound.
Huawei is one of the new leaders of the moving picture, it is a proven fact. If P9 was successful on this point, the Nova have not ashamed to face their big brother.
A main 12-megapixel sensor for Nova, 16 for Nova Plus and a host of new features, related selfies.
You see according Xenia Tchoumi, brand ambassador and model, we are worthy representatives of the generation "selfie".

The sensor on the unit's rear lets you take selfies with one hand.

That is why the secondary camera of 8 megapixels of Nova embarks unprecedented features. The Beautiful Skin 3.0 gives a more natural look to the skin while the Beauty Make Up 2.0 includes new filters for your photographs.
containing everything then there is the Super low light selfie for better results in low light, the Fast Face Recognition to not blur any faces, a laser autofocus (in 0.3 seconds) and OIS, an optical image stabilizer .

Against all odds, Huawei had one last card up his sleeve, a new tablet: the Media Pad M3. A kind of P9 XXL, under the specifications.
In the program, the smart house Kirin 950 octuple-core, clocked at 2.3GHz, and camouflaged by a 8.4 inch screen (16/10) in definition 2K Ultra or 2560 x 1600.
The resolution tops out for its around 359 pixels per inch.
The Ultra Slim metallic shell houses a generous 5100 mAh battery for over 11 hours of battery life in video playback.
We find again the same One Touch Control now on Nova.
Finally, Huawei achieved its supply of this tablet in partnership with Harman / Kardon speakers to be able to adapt their rendering depending on the camera orientation, and of course the music played.
Let us prices and release dates of these devices. The Nova and Nova Plus will be available in September for 399 € (3GB RAM + 32GB) and 429 € (3GB RAM + 32GB).
The MediaPad M3 will it be available in October in four versions:
€ 349 and € 399 for the Wi-Fi models 32 and 64 GB, and 399 € and 449 € for LTE 32 and 64 GB.

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